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Digital Marketing Training is a 16 hours long Instructor-led training to be provided over 4 weekends by our highly professional and certified Digital Marketing professionals.
Digital Marketing training course is designed to cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.
Upcoming Training Schedule
1.Digital Marketing training (December 7 - December 29, 2019)
Please check local date and time for the 1st session
2. Digital Marketing training (December 9, 2019 - January 2, 2020)
Please check local date and time for the 1st session
3. Digital Marketing training (December 14, 2019 - January 5, 2020)
Please check Local date and time for the 1st session
4. Digital Marketing training (December 16, 2019 - January 8, 2020)
Please check Local date and time for the 1st session
5. Digital Marketing training (December 21, 2019 - January 12, 2020)
Please check local date and time for the 1st session
6. Digital Marketing training (December 23, 2019 - January 16, 2020)
Please check local date and time for the 1st session
7. Digital Marketing training (December 28, 2019 - January 19, 2020)
Please check local date and time for the 1st session
8. Digital Marketing training (December 30, 2019 - January 23, 2020)
Please check local date and time for the 1st session
9. Digital Marketing training (January 4 - 26, 2020)
Please check local date and time for the 1st session
10. Digital Marketing training (January 6 - 29, 2020)
Please check local date and,time for the 1st session
11. Digital Marketing training (January 11 - February 2, 2020)
Please check local date and time for the 1st session
12. Digital Marketing training (January 13 - February 5, 2020)
Please check local date and time for the 1st session
13. Digital Marketing training (January 18 - February 9, 2020)
Please check local date and time for the 1st session
14. Digital Marketing training (January 20 - February 12, 2020)
Please check local date and time for the 1st session
What will you get
4 weeks, 8 sessions, 16 hours of total Instructor-led training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands-on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios
Training Course Objectives
Acquire a comprehensive knowledge of digital marketing.
Learn Digital marketing tools and technologies.
Learn branding and sales.
Metrics Reporting and tracking.
Digital marketing tools
Online customer experience.
Manage social media - Facebook, Twitter, LinkedIn, etc.
Who can take this Course
This course can be taken by Digital Marketing, Social media, marketing, website and, internet marketing professionals.
Pre-requisites
Basic knowledge of computers, internet browsing,
Course Content
1. Introduction to Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
2. Understanding the Website
What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture
3. Website Creations
Blogger
WordPress
4. Keyword Selection Strategies
Keyword Analysis
Keyword Competition
5. Search Engine Optimization (SEO)
What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update
6. On-Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics
7. Offpage Optimization
Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers
8. Social Media Optimization (SMO)
9. Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques
10. Twitter
Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics
11. LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques
12. Instagram
Integration Techniques
Promotional Techniques
13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation
16. Google Adwords Express
Setup
Google Mapping Ads
17. Bing Ads
Setup
Marketing
18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook
Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing
21. Twitter
Set-up and usage
Tips
Promoted Tweets
22. LinkedIn
Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns
23. Affiliate Marketing
What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques
24. Email Marketing
How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting
25. Mobile App Promotions
Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips
26. Certifications
Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification
27. Reporting
Google Webmasters
Google Analytics
28. Tools
Alexa
VIDIQ
AddThis
Pinterest
MOZ
29. Youtube Marketing
Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit Video
Learn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising
30. Online Earning Types
31. Google Adsense
Content Marketing
Video Marketing
32. Affiliate Marketing
Course Description:
This Course highlights the importance and benefits that Risk based testing can have in an organisation. Risk Assesment approaches are demonstrated through practical exercises, highlighting the strengths and weaknesses of each, and assessing which will fit the needs of your organisation and the test team.
=This Course can also be run as a half day workshop, part of an implementation roll-out (educational) Process to other departments once a Risk approach has been agreed. During the two days, exercises are conducted to show how to create a Risk based test strategy, plan and design test cases using Risk as the major influence.
Course Topics:
● Introduction
● Introduction to Risk
● Risk Management Process
● Rules for making it a success
● Approaches to Risk
● TMap Approach
● Heuristic Risk based testing
● Hans Schaefer’s approach
● Paul Gerrard’s approach
● Step Approach
● Choosing an approach
● Applying Risk to Testing
● Test Strategy
● Test planning & Estimation
● Monitoring & Reporting
● Monitoring & Metrics
● Test Reporting
Learning Goals:
● Understand Risk and how it applies to testing
● Understand approaches to Risk Management and vital areas to consider with choosing the approach
● Understand how to adopt a Risk-based approach to testing
● Estimate, plan, monitor and control testing with an underpinning Risk approach
● Get the Best use of testing techniques
● Avoid misunderstandings associated with Risk based testing
Course Agenda:
Day 1
● Introduction
● Introduction to Risk
● Approaches to Risk
Day 2
● Applying Risk to Testing
● Monitoring & Reporting
Who can Attend?
● Test managers
● Team leaders
● Development managers
● Project managers
● QA managers
● Testers
Will Call opens 2 hours prior to performance.
TSJ Ticketing: 408-792-4111 TSJ Ticketing -Monday-Friday 10am-5pm 408-792-4111 or in person at the City National Civic (including Broadway San Jose) 135 W. San Carlos 2 hours prior to show at CPA- Walk-up only Print your e-tickets, we are not able to scan off mobile phones at this time
The Box Office at the CPA is only open on the day of a performance beginning 2 hour prior to show time. Tickets for Broadway San Jose can be purchased Monday- Friday; 10am-5pm at the City National Civic 135 W. San Carlos (Just ½ block away. There is a white curb out front for parking)
Two accessible platforms in the orchestra on either side of row 27 can accommodate wheelchair patrons and their companion. Please call the box office at 408-792-411 (Monday-Friday; 10am-5pm) prior to event to check availability.
The boys are back! Catch 5ive, A1, Damage and 911 at venues all over the UK in February and March, bringing you a hit-packed show of pop classics. Four acts, one unforgettable night! General Admission and VIP / Meet & Greet tickets on general sale Wednesday 10th April at 10am.
ID may be required on entry as proof of purchase. Resales are strictly not permitted. The promoter reserves the right to void any tickets found on, or sold through any secondary resale sites.
Theme: MAKEOVER Core Scripture for the Conference: 2 Corinthians 3:18 SPECIAL GUESTS: Host/Speaker: Minister Georgette Rojas (Dallas, Tx) http://instagram.com/georgetterojas Guest Speaker: Minister Andrea Rohrscheib (Miami, Fl)http://instagram.com/rohrscheib22. Guest Speajer: Erika Castaneda (Lubbock,Tx) https://www.instagram.com/erikapcastaneda/ Music Artist/Worship Leader: Laila Olivera (New Jersey) https://www.instagram.com/lailaolivera_/ Guest Panelist: Rose Kimberly (Alanta, GA) https://www.instagram.com/roselkimberly/ This is Host, Minister and Founder, Georgette Rojas second annual Fashioned by God Conference. Her heart is to unite and empower women. Her purpose is to instill identity in women and see God rekindle, revive, and restore purpose in their lives. We know that God is going to impart vision and dreams as you go to this conference! Our theme is Makeover this year because she believes God is going to makeover your identity, purpose, dreams, and confidence from the inside out when you attend. She has a great day planned and we know you will be forever changed! So get all your friends together and plan for this virtual event! You don't want to miss! follow our IG for updates! http://INSTAGRAM.COM/FASHIONED.BY.GOD Also like us on Facebook https://www.facebook.com/fashionedbygod/ questions email: fashionedbygodconf@yahoo.com or call/text us at 214-702-5815 The conference will consist of great empowering and transformational messages given by Minister Georgette Rojas, Minister Andrea Rohrscheib, and Pastor Erika Castaneda Get to Know our Special Guests: Host: Founder/Minister Georgette Rojas Minister Georgette Rojas is a woman of God that has faith and a vision. Her passion is to reach a generation and inspire others to live out God's purpose. Georgette graduated from Texas Bible Institute, Christ for the Nations, and The Kings’ University at Gateway with an Associates of Worship Leadership. She was the former student body President of the The Kings University. Georgette is a licensed minister and travels across the United States and internationally with her dad, Prophet Jorge R Rojas. She sings and ministers. On November of 2018, Georgette started her monthly Fashioned by God Bible Studies with the purpose of identity transformation among women. Above all that she does, she has a heart to worship and lead people into God's presence and to see lives changed through the Word of God. Guest Speaker: Minister Andrea Rohrscheib Minister Andrea Rohrscheib was born in Venezuela. She moved to Florida in 1999. Her passion is to help others find their purpose and calling in God. Her desire is to help lift up those who are in need, broken, and who feel that they don’t have a purpose in this life. Andrea was a professional soccer player in 2010 in her country and was part of Miss Venezuela in 2013. No matter how accomplished she felt, she knew that there was something missing in her life. In 2014, Andrea had an encounter with God and her life was never the same! From there, she began to pursue the call of God full heartily. With a heart to serve others, God took her through an accelerated process of leadership in ministry. She began to lift up and train disciples, establish Bible study groups, and lead others to find their purpose. While doing these things, Andrea pursued a major in phycology and graduated from Florida International University in 2015. Overall, Andrea’s desire is to be a vessel for God to expand His kingdom, and empower those who were lost to walking in the freedom their God given purpose. Guest Speaker: Pastor Erika Castaneda Erika Castañeda, former Miss Lubbock 2005, is a native Texan. She is the founder of “Her Legacy,” a non-profit organization that exists to make Christ’s Name Known through Love and Action. Through her organization she advocates and brings awareness for abandoned, abused, neglected, orphan and foster children. Her organization provides local missions in serving foster children, foster teens, the elderly in nursing homes, sick children in the hospital and single mothers and their children. In addition, through her organization she provides monetary and non-monetary items to 3 different orphanages locally and globally. Erika an ordained minister and life-learner is a graduate of Oral Roberts University with a degree in Psychology and Pastoral Care Ministries. A passion for discipleship and a heart for women to be seen, heard and known inspires Erika’s persistent involvement in mentoring, volunteerism and fund-raising. Her calling to live a life that is poured out and always be about the Father’s business is what compels her initiative as a community leader who makes a profound difference in the lives of others. She is the host of Coffee and Tea with E where she teaches women to be students of the Word of God and alter the culture among women to a cultivated sisterhood that celebrates women and champions them to become all that God has created them to be. Together, Erika and her husband Javier, have launched Right Now Church and are determined to be a place of local impact with regional influence. As Lead Pastors they lead people to the truth that Heaven’s best is in them right now and that changes everything. Erika is the proud mother and bonus mom to Galena, Javi Jr, Jahaziel, Faith and Mia. Of all of her accomplishments she believes being a friend, wife and mother tops them all. Guest Music Artist: Laila Olivera Laila was born unto Angel and Loida Olivera on February 3, 1998. From the time that she was in her mothers womb Laila was called to be a Jeremiah of this generation and from her worship comes the prophetic voice of God. Being born and raised in New Jersey, God has used her to stir revival and impact the lives of individuals within the surrounding states. From a young age God has spoken the prophetic word over her life that she would go out and minister tonations through the calling over her life for the five-fold ministry. Growing up in a household where the love of God is extremely evident through her parents and younger sister it set her apart and established her as a beacon of light within her community. This same passion and love for God is not only reflected through her worship but even within her University. Not only does Laila follow the calling that God has placed over her life for ministry but she is a full-time college student that is pursuing a career in Speech Language Pathology. Her calling to work withspecial needs children is another one of the callings that God has made clear over her life. Giving special needs children a voice in a world where they are silenced and labeled as disabled is something that she wants to bring change to. This same passion to give a voice to those who are silenced is what she wants to give to each follower of Christ. God has not only used her to speakinto the lives of men and women within church settings but she has seen God manifest himself through her even in her University. Laila is firm in her identity that comes through Christ and her genuine heart to please God through every worship moment is what she wants to ignite in the lives of others. Guest Panelist: Rose Kimberly Rose Kimberly, a follower of Christ, blogger, business owner and encourager who's located in Atlanta , GA. She runs a business to encourage and inspire others to live for God daily where she provides fashion and faith clothing & accessories! She also works full time in management where she looks after a business + employees daily. From growing up with inconstient childhood to learning how to unlearn past traumas in her adulthood from emotional pains to wanting to be in control. She's happy to share with you her faith journey , entrepreneurship and how she trusts God in every area of her life from singleness, relationships, work and more. CONFERENCE SCHEDULE 9:30 - GRWM (Get Ready with Me) Georgette interview (Optional pre-conf session) 10:30 - Worship with Laila Olivera 11:00 - Announcements / SelfieTime 11:05 - First Session : Minister Georgette Rojas (with Surprise) 11:40 - Giveaways and vendor commercial 12:00 - Lunch/ Break 1:00 - Welcome back hair tutorial w/ Host, Rebecca Holtz 1:10 - Second Session : Pastor Erika Castaneda 1:40 - Panel w/ Minister Georgette Rojas, Minister Andrea Rohrsheib, Pastor Erika Castaneda, Laila Olivera, and Rose Kimberly 2:20 - Giveaway 2:25 - FBG Fashion Show 2:35 - BREAK 2:35 -Testimonials 2:30 - Guest Introduction 2:35 - Worship with Laila Olivera 2:40 - Third Session/Prophetic Prayer : Minister Andrea Rorscheib 3:30 BREAK 3:40 - Praise and Worship with Minister Georgette, Laila Olivera, and Acoustic Band 4:05 - Guest Introduction 4:10- Final Session/Prophetic Prayer :Minister Georgette Rojas 5:10 - Laila Olivera Single Performance 5:15 - Closing announcements and give away 5:20-BREAK ( for VIP attendees) 5:30 - Q&A VIP Session *VIP info Below The Pre-Conf Session is a ‘Get Ready with me’ with Minister Georgette, hosted by Rebecca Holtz. We will be answering questions that you send in through Instagram and live questions through Zoom. The VIP Package includes a goodie box that will be shipped to you, in the box there will be: an FBG merch shirt (true to size), makeup goodies, and an extra session. The VIP session will include a meet and greet with our guests, and time for personal questions. General Admission $25 - $25.00 VIP Access $80 - $80.00