Google Analytics Training Course - Manchester
Wouldn’t it be great to find out the source of your website traffic and conversions? Google Analytics helps you analyse visitor traffic and helps you to understand your customers better. Most importantly, it will help you to track your customer's journey throughout the purchase cycle, which makes it easier for you to help your current customers and win new ones. With Google Analytics you can define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. In this training, you will learn what the measurement and metrics mean and possible actions to take to enhance your marketing objectives. With our Google Analytics training, expect to reduce your customer acquisition costs and spend on your best-performing channels. ✔️ Find out more about our Google Analytics Setup Service Who is this workshop suited to? Digital Marketers, Directors, Managers What will you learn? Quick Introduction Which metrics are significant to measure for your website? Google Ads integration with Google Analytics Using filters to include and exclude traffic Customers Acquisition Analysing traffic sources: Direct, referring sites, and search engines Channel Grouping and how to set them up Custom URL tagging for email, social media E-commerce tracking and conversion reports Funnel Visitations to improve conversion Customer Behaviour Search console report – getting insight on search queries High traffic pages and how to monetise them Find out what keeps users engaged with behaviour flow on site Customer search phrases onsite Mobile visits vs desktop visits Segment your data, understand the business trend and respond Using the secondary dimension and pivot view in reports Creating a remarketing list In-depth Audience analysis Geography / Language – your most valuable region Demographics – you most valuable customer age/gender Frequency & regency of users – how many visits are needed to convert? Conversions Analysis Different types of goals for different types of businesses E-commerce goals Custom Alerts & Real-Time Reports Real-Time reports Custom alerts to stay on top of trends Create annotations to keep track of your discoveries Reports / Dashboards The key reports to use Social traffic in reporting Event reporting Data exporting to your stakeholders Creating custom reports and dashboards suitable for you Conversion Attribution Multiple sources in a conversion path Different options for attribution models Connecting Google Analytics with your Digital Marketing Plan Using Google analytics support your marketing objectives KPIs to track with Google Analytics Creating a measurement plan Introduction to Google Tag Manager Prerequisites for this course Typical attendees are digital marketers, company directors and managers. No previous experience of Google Analytics is needed, though it’s expected that you will have a website already running Analytics. Please bring your laptop, this will allow us to make the session practical and tailored to your ownaccount. Just a few of the fantastic organisations who’ve attended our previous training. TESTIMONIALS | Ted Harris, Cheetham Music School Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me. | Frances Bibby, Social Comms Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with. | Ashley Toth, Burntwood I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business. Can’t make it to Manchester or looking for a bespoke course? We are happy to provide in-house Amazon training to you and your team. Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read ) * Register as an Individual, if you are not VAT registered.
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