Introduction
Cold calling is dead, right? So why do all major global SaaS players still bother to do it and drive most of their revenue via Outbound sales? You have gotten your first million in ARR through inbound marketing, so why change a winning system? Because how you got to where you are right now, will not get you to the next level.
Amsterdam’s SaaS ecosystem is reaching early maturity, which brings along challenges of its own. Innovators and early adopters are easily convinced of your product, but to keep growing you need to tap into other markets where more money can be earned. These markets can be served well by your product, but are unaware that they have a problem in the first place. Time for getting in touch with your leads and make them aware of the chance that they are missing.
Outbound sales is not dirty, but a fine-tuned awareness creation tactic that puts relevance for the recipient at first place. In this course, we want to change the minds of CEOs, sales managers and sales reps to open up to the possibilities that outbound sales entails and show how to reap the fruits of fine-tuned outreaches.
Who is talking? Tom van Berkel (CCO at Easygenerator, ex-google & ex-salesforce) that grew his company to multiple million dollar recurring revenues by focussing on Outbound and Nils Brosch, (ex. CCO at Recruitee, Founder at ‘SaaS Collective’ and Commercial Consultant for SaaS companies). 
What to expect:
The course will address fears and doubts head-on and deliver practical, take-home-and-implement knowledge for all attendees.
For whom:


SaaS CEO looking to accelerate


SaaS Head of Sales that looks for the next layer of growth


SaaS sales rep that is charged with the project of making outbound work


CurriculumFrom Inbound to Outbound


Why inbound is never enough


How inbound and outbound differ and where they overlap


How to leverage on inbound for outbound deals


The secret to the most optimal set up of your outbound team



Targeting: The Ideal Customer Profile


Why having a clear Ideal Customer Profile is so more important in outbound than in inbound


How to create a winning ICP



Prospecting: The Outbound Message 


How to write a subject line that every prospect wants to open your email


Understanding why personalization does not have to take a lot of time


How to really be creative in your messaging


Closing your email in a way prospects will actually respond



The Cadence: Continuous Follow Up


Get all the insights into what the best proven cadence is


The Do's and Don'ts in your follow up



Prospecting: The Outbound Call / smart call


Why cold calling still works


How to nail down the opening of your call


Understanding what best-in-class salespeople do to handle any objection


Should or should you not leave a voicemail?




Bonus: Localise


How DACH, France and the Nordics differ from the BeNeLux



Bonus: Management


What skills should you look for in your outbound hires


How should you set the right targets and compensation for your outbound sales team


How to balance career progression with stability of your outbound team

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