Level up Your Product Management Skills
On 7th February 2020 our amazing conference, MTP Engage Manchester, is back! In addition to that, we're offering a day of amazing pre-con workshops on Thursday, 6th February, enabling you to deep dive into some new skills. 
We’ve lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day. 
Choose from 5 Amazing Workshops

Product Management Foundations
Communication & Alignment (previously Product Management Essentials)
Product Metrics
Jobs to be Done
#UPFRONT Public Speaking and Confidence workshop for self-identifying women 

(full details of each workshop below!)
See what our expert trainers and past attendees of our workshops have to say about their experience:



Workshop + Conference = Separate Tickets
You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets DO NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.


Workshop Overviews
Chose from five excellent workshops with expert trainers. Please note that the workshops are run in parallel so you can only attend one of them:


Product Management Foundations
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

What are the core functions and primary responsibilities of a product manager?
What does good product management look like?
How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.
What we’ll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
Goals alignment: How to create effective goals and align the team and organisation around them
Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
Persona development: How to effectively create personas and use them in product processes
Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
Interview guides: Writing interview guides that do not bias or lead the subject
Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
User stories: Creating an effective communication mechanism for efficient and transparent delivery
Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement


About your Trainers
Charlotte King, Senior Product Consultant
Charlotte’s career started at The Co-op in more traditional Retail Strategy development and Programme Management roles before being inspired by Agile practices and Lean Product development. This is when she made the move into digital technology as a Product Lead.Charlotte is now a Senior Product Consultant at Thoughtworks, where she specialises in coaching organisations of varying sizes and in varying industries to put product thinking at the heart of what they do.She is passionate about helping great people and great organisations build great products.

Jonathan Holloway, Consulting CTO
Jon is a consulting CTO working in product management and engineering across various industries, currently works at Blis/Ometria in London and advising several startups in Bristol, Bath and London.His background is in e-commerce, analytics, education, pet-tech and the travel industry bridging product design and development with deep experience of engineering web/mobile/SaaS applications.In his spare time he’s a musician, foodie, coffee fanatic and owner of two basset hounds.



Communication & Alignment (previously Product Management Essentials)
Communications & Alignment for Product Managers is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:

How can product managers increase organisational understanding of product practice?
What parts of their process can be used as tools for increased alignment?
How can product teams craft an evidence-driven product vision and ensure buy-in?

This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.
What we’ll cover on the day
Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy


About your Trainers
Emma Mulholland, Product Manager
Emma is a Product Manager at ShopKeep. Previously she was a Senior Product Manager at CompoZed labs: an XP (extreme programming) lab which uses Lean techniques and Design Thinking to solve business problems.Prior to that, she spent her career as a Product Manager in eCommerce, working on the Search and User Experience for Marks & Spencer and Tesco.Outside work Emma is a co-founder and organiser of ProductTank Belfast, and loves being outdoors, running, cycling and hiking.

Hilary Johnson, Head of Product
Hilary is a Product Lead and Consultant helping companies build high-value products for their customers. She is currently working with Monzo on organisational design, focusing on product risk and governance.Hilary has worked with companies across a range of industries, including the Financial Times, Nutmeg, Moonpig and socially-conscious fintech startup, Abundance. Prior to this Hilary held the role of Senior Product Manager at software consultancy Pivotal Labs where she focused on mobile apps in the B2B and B2C space.



Product Metrics 
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.  
How can product managers take a human-centered approach to measurement?  The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.  
This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

How do you put a product mindset around metrics?  
How can Product Managers flesh out the One Metric That Matters and locate it within the ecosystem of other metrics?
How do you work with data to help experiment towards the most valuable experiments?
What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
What does a product team need to report on as they track metrics?
How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.
Take this course if you:

Want to hear specifically how product managers work with metrics
Prefer pragmatic, actionable insights over theories that sound good but never tie back into your job as a product manager
Want to understand the “one metric that matters” for various types of business models and stages
Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
Want to hear about pitfalls you should watch out for along the analytics journey
Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes and verticals - that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.  
Key Takeaways
At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.

About your Trainers
Beata Kovacs, Product Director
Over the past 8 years, Beata has worked across multiple industries, Recently she’s been working as Product Director for GSK. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap. She has led product teams working on legacy, internal and brand new product offerings too.She’s passionate about training the new generation of Product People, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.

Roisi Proven, Head of Product
Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics.She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else.Roisi loves cats and hates talking about herself in the third person




Jobs to be Done (JTBD) with Joe Leech
Use Jobs to be Done to improve your website, app and product design processA practical, hands on way to understand how make the right product choices based on user needs. Use JTBD to uncover, plan and build innovative products. How JTBD can be used to advocate user centred design to senior stakeholders and unify product and marketing effort around a shared understanding of what users want to do. Perfect for product managers, UXers, business analysts and everyone planning and delivering product.
Through a series of fun, practical exercises you’ll learn:

How and why to run user research to uncover the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
How to prioritise the Jobs to be Done. Which jobs to focus on first, which will have the greatest impact and which will deliver real innovation.
How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI via Job Stories.
How JTBD can fit into your existing product processes (eg Agile, Design Sprints, user research) as well as the pros and cons of using JTBD.
Use JTBD to align senior stakeholders, product teams and marketing.
And if you are an agency / consultancy how to use JTBD to build long term client.
I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.

After the Workshop, you’ll be able to:

Uncover the Jobs to be Done, map them to your product and understand where there is unmet user need
Advocate and evidence product changes across the organisation from C level executives to marketing
Design the right thing in the right order for the right reasons
Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.


About your trainer: 
Joe Leech, Product Strategy and UX Consultant
Joe is the author of the book Psychology of Designers. Joe helps big organisations and startups do the right things in the right order for the right reasons in the right way.  A recovering neuroscientist, then a spell as an elementary school teacher, Joe started his UX & product career 14 years ago. He has worked with big organisations like MoMa, Raspberry Pi, AO.com, Disney, eBay, and Marriott as well as helping to supercharge high growth businesses and startup. He is also a director and shareholder for small portfolio of startups. 




Frequently Asked Questions
Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are the Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets, please email us at tickets@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets. We do not have any discounts available for group purchases of our workshops or Leadership Forum.
To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

Tickets are not held until payment has been made – there are no exceptions to this.
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


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