Etkinlik Konusu
Girişim Atölyesi: Değerlendirme | Fikir Geliştirme | Mentorluk
Ne Yapacağız
Etkinlik, zihninizin rutin düşünce kalıplarının dışına çıkmasına katkıda bulunacak bir atölye olarak tasarlanmıştır. Aynı zamanda, katılımcılara projelerini sunabilecekleri, beraber geliştirebilecekleri, destekçiler bulabilecekleri ortam sağlamaktadır. Bu etkinlikte projenizi sunma ve doğru insanlara yönlendirilme ve tanışma şansınız bulacaksınız. Etkinlik katılımcılarımız ile tanışma, paylaşılan fikirler duyma, geribildirim verme, birlikte geliştirmek üzere etkileşimli atölye çalışmamıza davetlisiniz.
Sizin de iş fikriniz var ve sunmak isterseniz etkinlik sırasında Direktör ile iletişimde olarak gerekli bilgileri alabilir ve sonraki atölyelerde sunum için planlama yapabilirsiniz.
Etkinliğimiz ÜCRETSİZDİR. Lütfen http://gainglobal.eventbrite.com adresinden kaydınızı oluşturmayı unutmayınız.
Etkinlik Kategorisi: Atölye
Etkinlik Tarihi: 26 Aralık 2019 Perşembe, 18:30-21:00
Organizatör: Gain Global Levent
Mekan: ING İnovasyon Merkezi
Adres: Esentepe Mahallesi, No:4 Polat Plaza Esentepe, Ali Kaya Sk., 34394 Şişli/İstanbul
Adres Tanımı: Levent Metro Durağı'ndan yürüme mesafesinde, Park Dedeman Oteli'nin yanından girince hemen sağda.
Program:
18:30-19:00 Kayıt ve Networking
19:00-19:15 Program Hakkında Bilgilendirme
19:15-20:45 Girişim Projesi ve İş Fikri Sunumları
20:45-21:00 Kapanış
Program Detayı:
Program Uygulaması Nasıl Gerçekleşir?
Katılımcılardan iş fikri sunumunu yapacaklara 5 dakikalık sunum ve 5 dakikalık soru/cevap süresi verilir ve topluluğa ilk sunumlarını gerçekleştirir. Sunumları takiben önerilecek metodoloji ile grup çalışması gerçekleştirilir. Grup çalışmasına proje hakkında detaylı bilgi alınır, gelişimine yönelik katkılar sağlanır. Son adımda, genel değerlendirme yapmak üzere kapanış sunumları alınır.
Hangi konularda yapılacak?
Girişim Atölyeleri, programa girişimci adayı başvurusunda bulunan kişilerin fikirleri ve dönem içerisinde gelen öneriler doğrultusunda spesifik konularda düzenlenmektedir. Konular, üzerinde fikir ve çözüm geliştirebilecek kadar özel, aynı konuda çalışanların ortak fikir yürütebileceği kadar genel başlıklardan oluşur.
Diğer Etkinliklerden Farkı Nedir?
Öğrenme yöntemleri konusunda yapılan çalışmalar, en mükemmel öğrenme ve kişisel gelişme yönteminin sürecinin gerçekten aktif bir parçası olmakla mümkün olabildiğini göstermektedir. Atölyeler bu nedenle programın hedefleri doğrultusunda etkili bir sunum ve öğrenme ortamını sunmaktadır. Sunuş yapma, fikrine katılımcı ekleme, soruları yönetme ve fikrini proje dosyasına dönüştürebilme adımlarını yaparak öğrenme ortamı sunulur.
Katılımcılardan Ne Beklenmektedir?
Kendi ezberini bozacak cesareti de yanına alarak atölyeye katılması, katılımcı olması, fikir ve deneyimlerini paylaşması, her bir fikrin fikir sahibi veya yönetim ekibi gibi gelişimine katkı sağlaması beklenir.
Atölye Çalışması Sonrası Katkısı Nedir?
Atölye çalışması sonrasında seçilen projeler arasında yer alan iş fikirleri Girişim Buluşması'na davet edilir, daha geniş kitlelere ve üyelere ikinci sunumlarını gerçekleştirilir. Grup içerisinde yer alarak; girişimci, destekçi, yatırımcı ve paydaşlardan dönem içinde destek alır, projenizi büyütür.
Presseball Berlin ~ Tradition seit 1872 ~
Am 11. Januar 2020 findet der 120. PRESSEBALL BERLIN unter der Schirmherrschaft des Europäischen Parlaments mit dem Motto "Liebesgrüße aus Europa" im Maritim Hotel Berlin statt.Ein friedliches und geeintes Europa ist die Grundlage des diesjährigen Themas. Unser Ziel ist es den Zusammenhalt und die Einheit Europas zu stärken. Unterstützen Sie gemeinsam mit uns das Motto und werden Sie Teil dieser Geschichte.Die Mischung aus verschiedenen kulturellen Werten, Unterhaltung und der Charity-Tombola zeichnet den besonderen Charakter des ältesten Balls Europas aus. Persönlichkeiten aus Politik und Wirtschaft, wie Walter Scheel, Willy Brandt, Ferdinand Porsche, Gérard Biard sowie Helmut Kohl - der posthum am Abend für seine Verdienste an Europa geehrt wird - haben zur Bedeutung und Popularität des Balls beigetragen.Erleben Sie einen exklusiven Abend mit hochkarätigen Gästen sowie erstklassigem Bühnenprogramm. Verschiedene Lounges und Areas auf 5000 m² laden zum Probieren und Verweilen ein. Für alle Gäste sind das Galabuffet und Getränke inklusive! Ob kalt oder warm - ob herzhaft oder süß - unser Galabuffet verführt Ihren Gaumen.Unternehmen bieten wir diverse Möglichkeiten einer Markenpräsentation. Anfragen senden Sie bitte an info@presseball.de oder für weitere Informationen stehen wir Ihnen gerne unter 030 - 351 03 446 zur Verfügung.Wir würden uns freuen Sie als Gast oder Partner begrüßen zu dürfen. Gemeinsam mit Ihnen, und rund 2.000 Gästen, möchten wir eine rauschende Ballnacht feiern.
Wir freuen uns auf Sie, Ihr Team vom Presseball Berlin!
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Info´s und FAQ´s
Wie sieht es mit Parkplätzen aus?Es stehen ca. 450 kostenpflichtige Parkplätze in der Tiefgarage des Maritim Hotel Berlin zur Verfügung. Eine Resevierung ist leider nicht möglich.
Was kann ich zum Event mitbringen?Gute Laune :-)
DresscodeUm festliche Abendgarderobe wird gebeten.
Sind Rückerstattungen möglich?Nein, Rückerstattungen sind nicht möglich.
Muss ich das ausgedruckte Ticket mitbringen?Nein, Sie erhalten ca. 6 Wochen vor dem Event eine personalisierte Ballkarte.
Ist mein Ticket übertragbar?Ja, bis 15.12.2019 gegen eine Umschreibungsgebühr i.H. von 10,00 € pro Ticket.
Ist es ein Problem, wenn der Name auf dem Ticket nicht mit dem Namen des Teilnehmers übereinstimmt?Ja, Ihre personalisierte Ballkarte wird mit dem Ausweis beim Einlass abgeglichen.
Wie kann ich den Veranstalter kontaktieren, wenn ich Fragen habe?Telefon: 030 - 812 94 216 oder Mail: info@presseball.de
Weitere Infos unter: www.presseball.de
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412-642-1800
During the Pittsburgh Penguins hockey season, the DICK'S Sporting Goods Box Office at PPG Paints Arena will be open: Monday – Friday, 10:00 AM – 5:00 PM and Saturday, 10:00 AM – 2:00 PM. Sundays that are event days will vary based on the event time but opening hours will always be 10:00 AM with the Box Office remaining open up through the start of the event.
All valid debit and credit cards as well as the digital payment wallets Apple Pay and Google Pay
The box office is Open Event Days Only starting 3 hours prior to event time. Will call tickets may be picked at the AT&T Center Box Office. Policies for will call for each event may vary.
(210) 444-5870
Open Event Days Only. Open 3 hours prior to event time. All AT&T Center event tickets can also be purchased at www.ticketmaster.com or the Ticketmaster App.
AT&T Center is an accessible venue. Accessible seating tickets can be purchased online at www.ticketmaster.com or the Ticketmaster App. A limited number of accessible seating tickets can be purchased at the AT&T Center Box Office, Open Event Days Only, opens 3 hours prior to event time. Certified service animals for guests with disabilities are welcome at the AT&T Center and must remain on leash or in a harness. If interpretive services are needed, please contact a Fan Experience coordinator at 210-444-5140 a minimum of three weeks prior to the event so appropriate accommodations can be made. Interpreters are provided free of charge, but event tickets are required prior to scheduling.
Greater Depth in KS1 & KS2 Mathematics
Who Should Attend?
Maths Subject Leads, Maths Specialists, Class Teachers from Years 1 - 6
Who is Leading the Course?
International Maths Specialists Andrew Jeffrey and Liz Gibbs, who between them have over 30 years of experience delivering high-quality primary maths training.
What Outcomes can I expect? You will learn how to build your skills, develop and deepen children’s mathematical skills and allow them to think and undertake number, shape, and reasoning tasks at greater depth. Talking of Greater Depth, every attendee will receive an electronic copy of Andrew's latest book, Greater Depth in Primary Mathematics, valued at £10!
What Resources will be used?
Andrew and Liz are both acknowledged experts in the use of the CPA (concrete, pictorial abstract) approach. You will come away with a huge array of ideas using things as simple as pentominoes, dominoes, digit counters, and more.
What will we be doing?
Lots of maths! Liz and Andrew believe that the best way to learn is to participate, so expect to do some manipulation of resources (provided) and tackle some surprising and enjoyable puzzles.
Where and When does the course take place? The course takes place in four different countries around South-East Asia, in order to allow as many teachers as possible to attend.
What Venues are Available?
24 Feb: Kellett School, Hong Kong. 28th February: Patana School. Bangkok. 6th March: Garden School, Kuala Lumpur. 9th March: Dulwich College, Singapore.
What does it cost? Just £130 GBP including all lunch, refreshments, and a huge amount of free resources via Dropbox.
How do we book (and can we have Liz or Andrew in our own schools too)?
Yes - there are gap days in the schedule for this. To book, or enquire further, please get in touch on info@andrewjeffrey.co.uk (Andrew) or primarymaths@aol.com (Liz)
Oltre 2.500 persone in classi da 20 persone max hanno fatto questo corso. Leader in Italia con oltre 59 edizioni pubbliche + 105 sessioni private dedicate a singole aziende.(se vuoi un progetto Linkedin ADV per promuovere il tuo business oppure un corso personalizzato, scrivici in privato)
Titolo: Linkedin for Business - strategia e utilizzo - corso con esercitazioniMaggiorin info su: https://linkedin-for-business.it
Sottotitolo: Usare Linkedin come strumento strategico per la propria azienda migliorando la propria reputazione professionale online. Approfondiremo come intraprendere consapevolmente progetti online e scelte Social utilizzando Linkedin, in modo da portare profitto alla propria organizzazione usando Linkedin.
Messaggio chiave: Per fissare obiettivi reali e raggiungere i propri risultati di business, è importante comprendere come e perchè investire tempo nell'utilizzo del Social Network Linkedin. Misurare i risultati è la condizione per fare un investimento profittevole del proprio tempo su questa innovativa piattaforma di Social Business Professional.
Audience: Imprenditori e Management delle aziende, Direzione vendite, Funzione marketing e comunicazione, servizio clienti, customer care, Communication Office, Responsabili di progetti Web/Online e Social Media.
Overview: Nel mondo, oltre 500 milioni di persone usano Linkedin per fare business ... affari :-)
Linkedin è un social network di business professionals.
E' il nuovo modo di entrare in contatto professionalmente, che sostituisce la pagine gialle e le rubriche telefoniche personali.
E' un social network dedicato migliorare le 'Business Connection'. Le Persone su Linkedin descrivono le proprie competenze professionali e vogliono entrare in contatto con altri per motivi di lavoro.
In Italia 11 milioni di persone usano Linkedin per:
- trovare contatti commerciali e pianificare appuntamenti
- pianificare un approccio strategico ad un prospect, client, partner, o competitor;
- promuovere il proprio profilo professionale (Business Personal Branding);
- interagire con i propri clienti;
- promuovere la propia pagina aziendale o della propria organizzazione;
- formare gruppi di discussione intorno ad un tema;
- pubblicizzare prodotti e servizi;
- incontrare persone di altre nazioni per fare business insieme;
- trovare parter e distributori;
- capire come sono fatti gli organigrammi aziendali;
- per studiare i concorrenti;
- candidarsi per una posizione aziendale e far valere le proprie competenze;
- ...
Agenda: giornata intera dalle 9.00 alle 18.00:
Mattino 9.00-13.00
Linkedin come si integra con gli altri Social Network
Social Media Trends 2019
Situazione internazionale
Situazione italiana
Evoluzione di Linkedin 2018
Ottimizzare il profilo personale Linkedin secondo le regole aziendali
Rivediamo insieme le componenti essenziali del profilo;
Suggerimenti e attività pratiche per migliorare il profilo;
Gestire i propri contatti in modo efficiente ed efficace;
Linkedin come piattaforma di Contanct Management
La SEO di Linkedin
11:00 Pausa Caffè
Portare la propria azienda su Linkedin
Gestire un progetto digitale su Linkedin (cenni)
Attività di marketing e comunicazione digitale
Il profilo dell’azienda (come completarlo in modo efficace senza perdere tempo)
Strutturare e condividere con i colleghi e superiori la strategia di presenza su Linkedin
L’utilizzo dei gruppi per creare le proprie Community di riferimento
Community dei dipendenti
Community dei prospect e clienti
Community dei partners
Come Scrivere e commentare nelle Community dei competitors
Integrazione con i sistemi di Email Marketing Automation
Pausa Pranzo 13.00-14.00 ----- Pomeriggio 14.00-18.00
Come ottenere contatti qualificati con l’attività su Linkedin:
L’attività di posting (persone e sui gruppi)
La pubblicità a pagamento su Likedin
Processi e metodi virtuosi per ottenere i risultati voluti
ROI e KPI delle attività su Linkedin (misurare investimenti e risultati)
3 tool per gestire linkedin (pubblicazione, distribuzione, commenti, monitoring e Social CRM)
L’attività di HR e di analisi di competitors
cenni all’utilizzo di Linkedin come strumento di recruiting
cenni all’utilizzo di Linkedin per studiare la concorrenza
16.30 Pausa caffè
Esercitazioni e case histories
Lavoro in team: crea la tua campagna digitale su linkedin
4 casi di successo da commentare insieme
Fine lavori 18.00 (per chi vuole aperitivo alle 19.00)
Cash, American Express, Visa, MasterCard, Discover. ATM machines are located in Chase Square.
Pick-up tickets anytime the day of the show during box office hours (see above). Customers must present the actual credit card used to place the order and a picture ID. MSG cannot accept third party or “drop offs” from individual patrons.
General Info: (212) 465-MSG1 (6741) or (212) 247-4777 Knicks Information: 1(877) NYK-DUNK. Rangers Fan Line: (212) 465-4459. Liberty Hotline: (212) 564-WNBA (9622). Season Subscriptions: (212) 465-6073. Disabled Services: (212) 465-6034 Guest Relations: (212) 465 - 6225 Group Sales: (212) 465-6100 Lost and Found: (212) 465-6299
Monday - Saturday: 10:00am to 6:00pm **Tickets are not on-sale at the Box Office on the first day an event goes on-sale** The Box Office will be open at 10:00am daily or 90 minutes before the 1st performance of the day, whichever is earlier and will stay open until 8:00pm or 30 minutes after the last performance of the day begins, whichever is later. Sunday – Closed If an event takes place on Sunday, Box Office will open 90 minutes before the event start time and remain open 1 hour after event start time for Will Call and tickets sales for the evening's event only.
MSG WHEELCHAIR AND TRANSFER SEATING POLICY: Wheelchair and Transfer seating is reserved exclusively for patrons with accessible needs and their companions. Accessible seating is intended for use by an individual with a mobility disability or other disability who requires the accessible features of accessible seating due to a disability, and that individual's companions. Madison Square Garden (MSG) reserves the right to investigate potential misuse of accessible seating and to take all appropriate action against individuals who fraudulently obtain tickets for accessible seating. While tickets for accessible seating legitimately purchased for the use of an individual with disability may be transferred to another individual under the same terms and conditions applicable to other tickets, in the event such ticket is transferred to a non-disabled individual, MSG reserves the right to transfer that individual to other available seating TO ORDER WHEELCHAIR AND TRANSFER SEATING: Tickets for people with accessible needs, subject to availability, may be purchased in several ways: 1) Call Ticketmaster at 866-858-0008 2) Call MSG's Disabled Services Department at (212)465-6115. 3) Visit Madison Square Garden's Box Office (see box office hours above) 4) Order Online with Ticketmaster (select your event from the list to the left) For additional information regarding accessibility at Madison Square Garden or to request any other accommodations, please call MSG's Disabled Services Department at (212) 465-6115 any weekday between 9:30am-4:30pm ET. Service Animals Pets are not permitted at Madison Square Garden. MSG has very specific policies related to service and emotional support animals. Please visit www.thegarden.com to obtain more information for admitting your animal. Assistive listening devices (ALDAs) are available upon request. Please visit the Guest Experience Office across from section 117 for assistance. There is no charge for this service, however some form of identification will be requested and returned to you, once the device is checked back in. Wheelchair Storage: For patrons who wish to transfer to a seat from their wheelchair, we will store your mobility device at the Guest Experience Office. You will receive a claim check for your device. Wheelchair Escorts to Seats: Patrons with mobility impairments who do not have access to a wheelchair may request a wheelchair to transport the individual to/from their seat, free of charge. Please be aware that our personnel cannot remain with you during the event, nor will they allow you to remain in or keep the wheelchair for the duration of the event. In the event a patron requires the use of a wheelchair for the duration of the event, we recommend bringing your own wheelchair or other mobility device. The escort pick-up area is located on the South (toward 31st) side of Chase Square at elevator alcove. Please allow for extra so that you may be accommodated prior to the event start. Simply ask a Guest Experience Representative or a MSG Security Guard for assistance. Elevators: Public elevators are available for use by guests with disabilities and service every seating level
Business Referral Group Membership application
The American Club of Madrid means business!
Our new Business Referral Group is your way to build your business by sharing business leads with other club members.
As we begin this new group, we have created the following set of expectations.....and as always with someting new, we encourage your comments and questions!
Leads Group member:Must be an ACM paying member Must apply Fill out Leads Group application One person per industry. This can be classified by specialty i.e. Real Estate agent who focuses on Residential vs Real Estate agent focused on Commercial
Lead group member can only represent one business so if there are situations where a single person represent s various products and services then that person will need to decide what is their primary business
Overlapping this needs to be decided. Early sign up to Leads Group is motivation to secure spot. The decision to allow the person to join group will be the Lead Group member impacted.
Wait list for members interested that are already being represented in Group, once a member is dropped members from wait list are contacted. A second Lead group can be created if there is enough interest!
Meetings twice a monthDays and times will need to be established by group but in accordance with ACM calendar so no conflicts with other member events
Structure Attendance mandatory if not member will be dropped and member on wait list for business category will be contacted
Every meeting each member speaks 30 seconds and tells about how members can help them with their business and report on lead they have generated
Speaker each meeting 15 minutes one member will speak about their business related to etc Chair will have a sign up sheet to keep track of speakers up to 6 month in advance
Each member should bring a guest once per quarter this is required. This helps the group to get qualified members into Lead Group. The guest can attend Lead Group without being a member of the club but after 2 meetings they must be a AWM and Leads Group member
Each member must provide a testimony of leads generated thanks to group
Leads need to be recorded and documented if a member does not refer leads they will be invited to leave the group as the essence of the Leads Group is to actively promoting each others business.
Chair responsible for meeting agenda, speakers, meeting places , report to ACM board the no. Of referrals given, promoting the Leads Group with ACM and other clubs. (Jennyffer will take on this role as Chair)
Co chair needed to record qualified leads , meeting minutes, help generate new members, member follow up, step in when Chair is unavailable ( vacant)
Agenda45 minsAttendance recordingIntroduction and welcomeMember 1 minute blurb about their business Guests introduced and their business 15 min speakerReport on referrals testimony Remainder time networking and coffee pass out cards
Level up Your Product Management Skills
On 7th February 2020 our amazing conference, MTP Engage Manchester, is back! In addition to that, we're offering a day of amazing pre-con workshops on Thursday, 6th February, enabling you to deep dive into some new skills.
We’ve lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.
Choose from 5 Amazing Workshops
Product Management Foundations
Communication & Alignment (previously Product Management Essentials)
Product Metrics
Jobs to be Done
#UPFRONT Public Speaking and Confidence workshop for self-identifying women
(full details of each workshop below!)
See what our expert trainers and past attendees of our workshops have to say about their experience:
Workshop + Conference = Separate Tickets
You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets DO NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.
Workshop Overviews
Chose from five excellent workshops with expert trainers. Please note that the workshops are run in parallel so you can only attend one of them:
Product Management Foundations
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:
What are the core functions and primary responsibilities of a product manager?
What does good product management look like?
How do product managers know if they are adding value?
As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.
What we’ll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:
Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
Goals alignment: How to create effective goals and align the team and organisation around them
Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
Persona development: How to effectively create personas and use them in product processes
Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
Interview guides: Writing interview guides that do not bias or lead the subject
Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
User stories: Creating an effective communication mechanism for efficient and transparent delivery
Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement
About your Trainers
Charlotte King, Senior Product Consultant
Charlotte’s career started at The Co-op in more traditional Retail Strategy development and Programme Management roles before being inspired by Agile practices and Lean Product development. This is when she made the move into digital technology as a Product Lead.Charlotte is now a Senior Product Consultant at Thoughtworks, where she specialises in coaching organisations of varying sizes and in varying industries to put product thinking at the heart of what they do.She is passionate about helping great people and great organisations build great products.
Jonathan Holloway, Consulting CTO
Jon is a consulting CTO working in product management and engineering across various industries, currently works at Blis/Ometria in London and advising several startups in Bristol, Bath and London.His background is in e-commerce, analytics, education, pet-tech and the travel industry bridging product design and development with deep experience of engineering web/mobile/SaaS applications.In his spare time he’s a musician, foodie, coffee fanatic and owner of two basset hounds.
Communication & Alignment (previously Product Management Essentials)
Communications & Alignment for Product Managers is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
How can product managers increase organisational understanding of product practice?
What parts of their process can be used as tools for increased alignment?
How can product teams craft an evidence-driven product vision and ensure buy-in?
This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.
What we’ll cover on the day
Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:
Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy
About your Trainers
Emma Mulholland, Product Manager
Emma is a Product Manager at ShopKeep. Previously she was a Senior Product Manager at CompoZed labs: an XP (extreme programming) lab which uses Lean techniques and Design Thinking to solve business problems.Prior to that, she spent her career as a Product Manager in eCommerce, working on the Search and User Experience for Marks & Spencer and Tesco.Outside work Emma is a co-founder and organiser of ProductTank Belfast, and loves being outdoors, running, cycling and hiking.
Hilary Johnson, Head of Product
Hilary is a Product Lead and Consultant helping companies build high-value products for their customers. She is currently working with Monzo on organisational design, focusing on product risk and governance.Hilary has worked with companies across a range of industries, including the Financial Times, Nutmeg, Moonpig and socially-conscious fintech startup, Abundance. Prior to this Hilary held the role of Senior Product Manager at software consultancy Pivotal Labs where she focused on mobile apps in the B2B and B2C space.
Product Metrics
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.
How can product managers take a human-centered approach to measurement? The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.
This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:
How do you put a product mindset around metrics?
How can Product Managers flesh out the One Metric That Matters and locate it within the ecosystem of other metrics?
How do you work with data to help experiment towards the most valuable experiments?
What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
What does a product team need to report on as they track metrics?
How can you create a metrics-driven culture?
Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.
Take this course if you:
Want to hear specifically how product managers work with metrics
Prefer pragmatic, actionable insights over theories that sound good but never tie back into your job as a product manager
Want to understand the “one metric that matters” for various types of business models and stages
Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
Want to hear about pitfalls you should watch out for along the analytics journey
Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes and verticals - that are sprinkled throughout this course
This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.
Key Takeaways
At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.
About your Trainers
Beata Kovacs, Product Director
Over the past 8 years, Beata has worked across multiple industries, Recently she’s been working as Product Director for GSK. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap. She has led product teams working on legacy, internal and brand new product offerings too.She’s passionate about training the new generation of Product People, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.
Roisi Proven, Head of Product
Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics.She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else.Roisi loves cats and hates talking about herself in the third person
Jobs to be Done (JTBD) with Joe Leech
Use Jobs to be Done to improve your website, app and product design processA practical, hands on way to understand how make the right product choices based on user needs. Use JTBD to uncover, plan and build innovative products. How JTBD can be used to advocate user centred design to senior stakeholders and unify product and marketing effort around a shared understanding of what users want to do. Perfect for product managers, UXers, business analysts and everyone planning and delivering product.
Through a series of fun, practical exercises you’ll learn:
How and why to run user research to uncover the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
How to prioritise the Jobs to be Done. Which jobs to focus on first, which will have the greatest impact and which will deliver real innovation.
How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI via Job Stories.
How JTBD can fit into your existing product processes (eg Agile, Design Sprints, user research) as well as the pros and cons of using JTBD.
Use JTBD to align senior stakeholders, product teams and marketing.
And if you are an agency / consultancy how to use JTBD to build long term client.
I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.
After the Workshop, you’ll be able to:
Uncover the Jobs to be Done, map them to your product and understand where there is unmet user need
Advocate and evidence product changes across the organisation from C level executives to marketing
Design the right thing in the right order for the right reasons
Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.
About your trainer:
Joe Leech, Product Strategy and UX Consultant
Joe is the author of the book Psychology of Designers. Joe helps big organisations and startups do the right things in the right order for the right reasons in the right way. A recovering neuroscientist, then a spell as an elementary school teacher, Joe started his UX & product career 14 years ago. He has worked with big organisations like MoMa, Raspberry Pi, AO.com, Disney, eBay, and Marriott as well as helping to supercharge high growth businesses and startup. He is also a director and shareholder for small portfolio of startups.
Frequently Asked Questions
Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are the Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets, please email us at tickets@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets. We do not have any discounts available for group purchases of our workshops or Leadership Forum.
To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com
Tickets are not held until payment has been made – there are no exceptions to this.
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.
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