Course Description :
Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So, if you do not want to be left behind, you should focus on Big Data now.
But what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data.
This unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view.
Course Outline :
Big Data History


Explanation of the vast moving times we are living in and how that affects organizations


Group exercise to understand one's data requirements / dreams


            7 V's of a Big Data Strategy


Explanation of the 7 V's of Big Data and how that affects your Big Data Strategy.


Volume, Variety, Velocity, Veracity, Variability, Visualization and Value


Important Big Data Trends


The Mobile Revolution, requiring a different Big Data approach


The Internet of Things


The Industrial Internet


The Quantified Self


Big Social Data


Open / Public Data


Big Data Techniques


Market overview


Hadoop and MapReduce


Various ways of analysing your data


Data mining


Machine learning


Descriptive, predictive and prescriptive analytics


Semantics


Privacy & Ethics


Big Data ownership


4 ethical guidelines


Big Data security


Big Data Roadmap


Key characteristics data-driven company


Big Data ROI


Big Data on the Balance sheet


Big Data Governance


Developing a Big Data strategy


Big Data use case framework - 9 generic Big Data use cases


Big Data within your organization


Big Data and Marketing / PR


Big Data and Human Resources


Best Practices of Big Data


Target Audience :
The Big Data Training is tailored towards decision-makers, marketers, operations managers, supply-chain managers, HR managers, sales representatives, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization.
Three use cases of target audiences:


Senior VP of Marketing large American retail chain


The Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy, but this training enabled me prepare the board for our Big Data strategy.




Operations Manager at a Regional European Manufacturer Company


We have been thinking to make a move to become a smart factory, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly.




IT Employee for a Local Australian Telecom Company


My manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition, I now know that I want to take more technical courses to actually become a Big Data Scientist


Learning Objectives :


By the end of the course you understand what big data is and how it affects your organization


You will learn how to develop a big data strategy


You will learn about 8 important trends that affect any big data strategy.


Big Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are


Big data requires new technologies, in this course you will learn about the most important ones and how they affect your company.


Big data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.


Course Agenda :
Pre-course ReadingComplete an exercise of two assignments:


 What is your vision around Big Data?


 Which hurdles did you overcome, five years from now, to realize this dream?


Day 1


Big Data History


7 V's of Big Data Strategy


Big Data trends


Big Data techniques


Privacy & Ethics


Big Data roadmap


Big Data within your organization


Exam

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