Wouldn’t it be great to find out the source of your website traffic and conversions?
 
Google Analytics helps you analyse visitor traffic and helps you to understand your customers better. Most importantly, it will help you to track your customer's journey throughout the purchase cycle, which makes it easier for you to help your current customers and win new ones.
 
With Google Analytics you can define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. In this training, you will learn what the measurement and metrics mean and possible actions to take to enhance your marketing objectives.
 
With our Google Analytics training, expect to reduce your customer acquisition costs and spend on your best-performing channels.
 
✔️ Find out more about our Google Analytics Setup Service 
 
 
Who is this workshop suited to?
Digital Marketers, Directors, Managers
 
What will you learn?
 
Quick Introduction
Which metrics are significant to measure for your website?
Google Ads integration with Google Analytics
Using filters to include and exclude traffic
 
Customers Acquisition
Analysing traffic sources: Direct, referring sites, and search engines
Channel Grouping and how to set them up
Custom URL tagging for email, social media
E-commerce tracking and conversion reports
Funnel Visitations to improve conversion
 
Customer Behaviour
Search console report – getting insight on search queries
High traffic pages and how to monetise them
Find out what keeps users engaged with behaviour flow on site  
Customer search phrases onsite
Mobile visits vs desktop visits
Segment your data, understand the business trend and respond
Using the secondary dimension and pivot view in reports
Creating a remarketing list
 
In-depth Audience analysis
Geography / Language – your most valuable region
Demographics – you most valuable customer age/gender
Frequency & regency of users – how many visits are needed to convert?
 
Conversions Analysis
Different types of goals for different types of businesses
E-commerce goals
 
Custom Alerts & Real-Time Reports
Real-Time reports
Custom alerts to stay on top of trends
Create annotations to keep track of your discoveries
 
Reports / Dashboards
The key reports to use
Social traffic in reporting
Event reporting
Data exporting to your stakeholders
Creating custom reports and dashboards suitable for you
 
Conversion Attribution
Multiple sources in a conversion path
Different options for attribution models
 
Connecting Google Analytics with your Digital Marketing Plan
Using Google analytics support your marketing objectives
KPIs to track with Google Analytics
Creating a measurement plan
 
Introduction to Google Tag Manager 

Prerequisites for this course
Typical attendees are digital marketers, company directors and managers. No previous experience of Google Analytics is needed, though it’s expected that you will have a website already running Analytics.
Please bring your laptop, this will allow us to make the session practical and tailored to your ownaccount. 
Just a few of the fantastic organisations who’ve attended our previous training.  

 
TESTIMONIALS   
| Ted Harris, Cheetham Music School
Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me.
| Frances Bibby, Social Comms
Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with. 
| Ashley Toth, Burntwood
I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.



Can’t make it to Manchester or looking for a bespoke course? We are happy to provide in-house Amazon training to you and your team.
Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )


 * Register as an Individual, if you are not VAT registered.
 
 

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