Create experiences that people will fall in love with.
Get inspiration for your current projects and advice on how to build a design team of your dreams. Find out the secrets of what makes products successful and what mistakes companies made when they were building new services. 

During a whole week, you’ll immerse yourself in London's technology and creative industry exploring the hottest trends and latest inventions. You will have a chance to meet the teams behind the most ground-breaking products and learn how they approach to design strategy, work with clients and improve their services. This programme consists of lectures, roundtable discussions and mini-workshops all conducted at the actual company offices – that gives an even better perspective on how they work and collaborate. 

Some people call our format a 'design safari', some say it's a VIP behind-the-scenes experience or a research trip. This is a very fresh way to learn and explore the industry. And the best part is – you will spend this week as a part of a small group of 20 like-minded entrepreneurs, UX designers and product managers from around the globe.
Programme structure
Every day will consist of various activities to maximise your learning experience.
Morning session: it is the first session of the day, it will take the form of a lecture, roundtable or a workshop in one of London's top companies.
Lunch break: between the morning and afternoon sessions we will have a short break when you will have an opportunity to have lunch and enjoy the surroundings of the day programme locations.
Afternoon session: it is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing secrets they use in everyday work. 
Debrief and the city: after a long day of absorbing new ways of working, idea brainstorming and creative exercises we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.

Who is this programme for?
— Creative directors and heads of design departments— Digital product designers, UX and visual designers— Design managers and team leads— UX researchers and analysts— Service designers and product owners
You will learn:
— Best practices in conducting research, prototyping, testing, and product launch for the web, mobile, wearables, and internet. — How human centred design can help your projects— How do the world’s best design team and companies work: processes, teams, workspaces, and culture— Methods and tools for digital product design— Digital product design trends— Different ways to use design to change people's behaviour— Oldest pubs and best craft beers
Course curator  
Yury Vetrov, Head of Portal UX, Mail.Ru Group

Yury heads Portal UX design team at Mail.Ru Group, one of two largest Russian internet companies that develop's 20 multi-platform products. Before becoming a big deal at Mail.ru Group, Yury had his own UX consultancy. He also runs a blog on UX Strategy in Russian, curates one of the most popular UX communities, writes for Smashing Magazine and UXMatters, organises Moscow Dribbble Meetup and teaches at British Higher School of Art & Design.
Cost
£2,200 (Subject to 20% VAT; if you are paying as an individual living in Europe, UK or if you are a UK business)
Price includes: — all talks, office visits, roundtables and workshops— exhibition entries and planned cultural activities during the programme— party/networking event at the end of the week— certificatesPrice doesn't include banks transfer fees, food, travel, visa, accommodation or any other extra expenses. 

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