Digital Marketing Training is a 16 hours long Instructor-led training to be provided over 4 weekends by our highly professional and certified Digital Marketing professionals. 
Digital Marketing training course is designed to cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.

Upcoming Training Schedule
1.Digital Marketing training (December 7 - December 29, 2019)

Please check local date and time for the 1st session

2. Digital Marketing training (December 9, 2019 - January 2, 2020)

Please check local date and time for the 1st session

3. Digital Marketing training (December 14, 2019 - January 5, 2020)

Please check Local date and time for the 1st session

4. Digital Marketing training (December 16, 2019 - January 8, 2020)

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5. Digital Marketing training (December 21, 2019 - January 12, 2020)

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6. Digital Marketing training (December 23, 2019 - January 16, 2020)

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7. Digital Marketing training (December 28, 2019 - January 19, 2020)

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8. Digital Marketing training (December 30, 2019 - January 23, 2020)

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9. Digital Marketing training (January 4 - 26, 2020)

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10. Digital Marketing training (January 6 - 29, 2020)

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11. Digital Marketing training (January 11 - February 2, 2020)

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12. Digital Marketing training (January 13 - February 5, 2020)

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13. Digital Marketing training (January 18 - February 9, 2020)

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14. Digital Marketing training (January 20 - February 12, 2020)

Please check local date and time for the 1st session


What will you get

4 weeks, 8 sessions, 16 hours of total Instructor-led training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands-on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios


Training Course Objectives

Acquire a comprehensive knowledge of digital marketing.
Learn Digital marketing tools and technologies.
Learn branding and sales.
Metrics Reporting and tracking.
Digital marketing tools
Online customer experience.
Manage social media - Facebook, Twitter, LinkedIn, etc.


Who can take this Course
This course can be taken by Digital Marketing, Social media, marketing, website and, internet marketing professionals.

Pre-requisites
Basic knowledge of computers, internet browsing,

Course Content
1. Introduction to Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

2. Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

3. Website Creations

Blogger
WordPress

4. Keyword Selection Strategies

Keyword Analysis
Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update

6. On-Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

7. Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

8. Social Media Optimization (SMO)
9. Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

10. Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

11. LinkedIn

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

12. Instagram

Integration Techniques
Promotional Techniques

13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

16. Google Adwords Express

Setup
Google Mapping Ads

17. Bing Ads

Setup
Marketing

18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

21. Twitter

Set-up and usage
Tips
Promoted Tweets

22. LinkedIn

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

23. Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

24. Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

25. Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

26. Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

27. Reporting

Google Webmasters
Google Analytics

28. Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ

29. Youtube Marketing

Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit Video
Learn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising

30. Online Earning Types
31. Google Adsense

Content Marketing
Video Marketing

32. Affiliate Marketing

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